(Designers) can comfortably hold opposing thoughts in their heads and get to work. At times, this trait can be misconstrued as “the magic of creativity” and especially in the design field I frown when I hear that label because it reveals a preconception that designers are industrial artists that purely rely on their intuition to give shape to their solutions. Not so. Successful creative thinkers see opposites and apparently contradicting goals not just as a potential for dissonance, but as an opportunity for dynamic harmony.